The Hædlinks Program “Sustainable Strategies in Luxury Brands and Marketing” is an international training experience designed for professionals seeking to lead change in the luxury industry through innovation, sustainability and corporate responsibility.
Organised by The FuturED Institute, with the support of the International Green Trade & Commerce Association (IGTCA), the programme combines academic training, professional practice and direct access to industry leaders. This initiative proposes a comprehensive approach to understanding how luxury brands can evolve towards more ethical, conscious and resilient business models.
The programme provides participants with practical tools, up-to-date knowledge and valuable connections to make a positive impact in their professional and community environments.
Through a dynamic and interdisciplinary methodology, the Hædlinks Program aims to:
Understand sustainable business models
Master green marketing strategies
Develop expertise in ethical sourcing
Navigate trade policies and global regulations
Leverage digital transformation for sustainable growth
Foster innovation in luxury branding
Methodology
LUXURY CONSUMER BEHAVIOR & SUSTAINABILITY PERCEPTION Understanding how consumer expectations, brand storytelling, and green marketing strategies influence purchasing decisions.
SUSTAINABLE SUPPLY CHAIN & RESPONSIBLE SOURCING Investigating fair trade practices, carbon-neutral logistics, and regenerative business models for luxury brands.
DIGITAL TRANSFORMATION & SUSTAINABLE BRAND STRATEGY Leveraging AI, blockchain, and digital platforms to enhance transparency, traceability, and sustainability in luxury commerce.
The program is highly interactive and participatory, offering direct exposure to industry leaders, policymakers, and professionals to equip participants with practical insights and strategic thinking skills.
All activities will be conducted in English, ensuring accessibility to a broad spectrum of participants.
Visits and key contacts
The programme takes place in two global centres that represent the present and future of eco-conscious luxury. Participants explore strategies that balance exclusivity and responsibility through visits to incubators, leading organisations and applied research spaces.
London: Global epicentre of responsible luxury, combining high-end retail, technological innovation and environmental awareness. London is a global centre with 1.1 million companies and a presence in 170 countries. With 150 billion in exports, it offers a strategic environment for international leadership.
Monte-Carlo: Monaco exemplifies responsible luxury, integrating green urban development, marine conservation and renewable energy into its economic landscape.
What does the Hædlinks Program include?
Access to all programme activities
Training materials and resources
Dinner and welcome pack
Official certificate of participation
Annual membership to The FuturED Institute and IGTCA
Requirements
Valid passport
Valid visa to enter the UK (if applicable)
Intermediate level of English (for main sessions)
Remember that we can assist you with the necessary paperwork to facilitate this process.